My assignment for the week was to go out and try coffee shops. Try the coffee, enjoy the atmosphere, and take notes. I was also assigned to research coffee shops nationally and internationally. Get to know the brands. Well, I’m writing this post from a local coffee shop and I feel like I’m cheating on them with every new coffee shop I search. What I found when researching was I could tell which coffee chains were chains just by there websites. They were focused on the final product, coffee in a cup. The non chain shops were focused on the process of making the coffee. I linked websites to the shops and some brand identity blogs that I found helpful for this project. Enjoy!
National Brands
Starbucks story: http://worksdesigngroup.com/brand-redesign-evolution-starbucks/
https://www.starbucks.com
Caribou Coffee: https://www.behance.net/gallery/9098603/Caribou-Coffee
http://www.cariboucoffee.com/home
Dunkin’ Donuts: https://www.dunkindonuts.com/dunkindonuts/en.html
Blue Bottle: https://bluebottlecoffee.com
Intelligentsia: https://www.intelligentsiacoffee.com
Dog Wood Coffee: https://www.dogwoodcoffee.com
Oddly Correct: http://www.oddlycorrect.com
Ritual Coffee: https://www.ritualroasters.com
Four Barrel Coffee: https://www.fourbarrelcoffee.com
Revelator Coffee: http://revelatorcoffee.com
And now for the international brands. I could not read most of the websites because I am not fluent in the language but the overall feel of the websites were similar. They all seemed local and welcoming. Each of them were focused on the experience and the coffee unlike chain coffee shops.
International Brands
Kozy Salon Urbain Paris: http://www.kozy.fr
Kaffeine London: http://www.kaffeine.co.uk/Eastcastle/Home.html
Cafe Craft Paris: http://cafe-craft.com/home/craft/
Drop Coffee Roaster Stockholm: http://www.dropcoffee.com
Small Batch Coffee U.K.: http://smallbatchcoffee.co.uk
If you want to do a little more research, here is an article about the 25 coffee shops you should try around the world.
nicolerosewhite 